Make no mistake. We’re in a new era. Thanks to social media, the consumer-company relationship has been totally turned on its head. In this new era, companies can no longer get by simply by shouting one-way messages at customers. And no longer do companies hold all the power while consumers struggle to get their voices heard.

Read more: http://sem-group.net/search-engine-optimization-blog/how-social-media-influences-consumer-behavior/#ixzz0v0yQkwW9